How To Format Your Kindle Book Description So It Looks Pretty

Have you ever noticed that when you go looking at books on, some Kindle book descriptions are just plain text all run together and yet other book descriptions are formatted with bold fonts and bullet points?

For example here is a boring no-format book description from Eat That Frog by Brian Tracy:

temp frog

And then here is my book description from 15 Secrets Successful People Know About Time. Note the larger font for the “headline”, bolded text and bullet lists.

temp formatted

To make your book description look pretty like this, when you type it into the form on KDP you just insert simple HTML codes along with your normal text. Now don’t panic. It’s true, HTML is the programming language people use to format web pages. But this is a simple version. You just need a few simple codes to get you the style you want.

For example, if you want a sentence to appear in bold, that code is “<b>” (without the quotation marks) and you would put <b> in front of the sentence and then at the end of the sentence you would close the formatting with a </b>. In other words, the same code, but with a forward slash included.

You can find Amazon’s list of supported HTML tags here, and ones you’ll want to use the most are probably:

  • <b> for bold
  • <em> for italic
  • <h1> through <h6> this is how big to make the “headline” with 1 being the biggest

The only tricky thing is for bulleted lists. You would need to:

  • First, put <li> and </li> around each line or sentence in your list
  • Then, put <ul> and </ul> around the entire list itself to indicate you want it to appear like bullets.

So, for example, to get the formatting in my book description above, I entered the following text:

<h2>Double Your Productivity Without Feeling Overworked and Overwhelmed.</h2>What if a few new habits could dramatically increase your productivity, and even 5x or 10x it in key areas? What if you could get an an hour a day to read, exercise, or to spend with your family.

<b>New York Times bestselling author</b>, Kevin Kruse, presents the remarkable findings of his study of ultra-productive people. Based on survey research and interviews with billionaires, Olympic athletes, straight-A students, and over 200 entrepreneurs—-including Mark Cuban, Kevin Harrington, James Altucher, John Lee Dumas, Pat Flynn, Grant Cardone, and Lewis Howes—-Kruse answers the question: what are the secrets to extreme productivity?

In this book, you’ll learn:


<li>Why millionaires don’t use to-do lists (and what they DO use)</li>

<li>How to cure procrastination with the “Time Travel” trick</li>

<li>How the Harvard “DDR Questions” save 8 hours a week</li>

<li>How to identify your REAL priorities</li>

<li>How to get to zero emails in your inbox using 321Zero</li>

<li>How the simple E-3C system will double your productivity</li>

<li>How to reduce stress with the Richard Branson Tool</li>

<li>How to leave work at 5:00 without feeling guilty</li>

<li>How to run meetings like Apple, Google & Virgin</li>

<li>How to conquer social media distractions</li>

<li>BONUS: QUIZ – Discover Your Time Personality</li>

<li>BONUS: 100+ Time Management Quotes</li></ul>Buy this book NOW to increase your productivity and stop feeling so overworked and overwhelmed!

<b>Pick up your copy today by clicking the BUY NOW button at the top of this page!</b>


If you now know how to create amazing looking descriptions for your books, will you give me a “tip” and grab a Kindle copy of my book on extreme productivity?