I’ve got 60+ great reviews on a book but one bad review that sticks high on the “most helpful list”. That really irks me. Can you relate?
I have 66 reviews averaging 4.5 stars(!) on my book, Employee Engagement 2.0, but some professor is comparing my book–which is intended as a quick, accessible read for front-line managers–to a bigger more sophisticated book for higher executives. He says I don’t use research when I do. He implies that I’m biased and sell engagement consulting services which I don’t. So it’s factually wrong and contextually wrong.
But none of that matters. His review is long and detailed and he’s a professor so 13 people have clicked that it was “helpful” which makes this one bad review stick out like a sore thumb at the top of my other 60+ strong reviews.
I’ve long wondered how I could get it “down voted” so it still appears, but not as high up on the list. I wonder whether there is an ethical way to encourage people to downvote a review.
And then a miracle. I’m a member of Hal Elrod’s Miracle Morning group on Facebook, named after his very popular book, and recently he tackled this very same issue brilliantly. He posted to his group this message:
Notice how well crafted this message is.
First, he asks for a “quick favor”. It won’t take a lot of time and as we all know, one of the best ways to make a friend is to actually ask them to do a favor for you.
Second, he uses the “because” persuasion tactic (see Cialdini’s Influence) without actually using the word. He’s saying the problem with the bad review is because it is proven to “cause doubt” in people’s minds.
Third, he has a specific call to action which again will just “take one minute”.
Fourth, he isn’t paying, bribing or even asking people to downvote the review. He’s just asking that they read the review and click Yes or No based on their “honest opinion”. He’s just asking them to weigh in on something for Amazon honestly. Now given that all the readers of his message are fans of his, you can be pretty sure how they’ll vote.
Fifth, he is tying back to a greater purpose, the “why”.
Finally, he says thank you.
Whether you have a FB group, email list, Twitter fans, or are active on an online writer’s group, this type of message just might help you to deal with inaccurate or biased reviews.