Model Email To Announce A New Book To Your List

I never used to blast my subscribers with “buy my book” announcements. I was always afraid that a direct sale would turn them off and they’d unsubscribe in droves. I used to think every email had to offer something of value (link to an article or something) and then I could soft sell and say, “Oh, by the way, if you want my new book click here” kind of thing).

But I noticed indie-author-God Steve Scott always sent me a hard core announcement whenever he releases a new book. And I thought, well if I can’t sell them a copy of my book, why do I have them on my list anyway!

So with a big hat tip to Steve, because I stole most of his copy, the email I used to hit my list is below. Some key points as you read the email:

  1. I’m launched at 0.99 (you could do the same or free) so it still feels like I’m letting them in on a very special deal
  2. I sent this to my whole list, and then resent it three days later to my no-opens (I do that every week with each blast anyway)
  3. I did an A/B split test of the two headlines and they performed about the same
  4. Email is short and gets right to the point
  5. Includes a friendly reminder that you don’t need a Kindle to read Kindle books
  6. Includes the big benefit statement, followed by a curiosity hook
  7. Links to Amazon in all different countries. Kinda nifty, just append your book ASIN number to the end of each country link
  8. A PS is typically one of the most frequently read items so you want to restate your offer in the PS
  9. If you want to get fancy with your book url link, you could do it as a for tracking purposes, you could use an Amazon affiliate link to make extra commissions, or you could use the search term result link if you want to rank higher for searches

SUBJECT-1: My NEW book for only 0.99
SUBJECT-2: The Cure for Overworked & Overwhelmed

I’m pleased to announce the launch of my latest book.

15 Secrets Successful People Know About Time Management: The Productivity Habits of 7 Billionaires, 13 Olympic Athletes, 29 Straight-A Students, and 239 Entrepreneurs

It will be at the discounted price of $0.99 for Kindle for the next few days.

(Remember, you don’t need to own a Kindle to read Kindle books…you can use apps on your phone or device, or just read it using an internet browser.)

Want to to DOUBLE YOUR PRODUCTIVITY without feeling so overworked and overwhelmed? This book is for you.

Want to learn the productivity secrets of Mark Cuban and other billionaires, and millionaires? This book is for you.

Here’s how to get it:

USA ==>

And here are the links for a few different countries:

  • U.K. ==>
  • Canada ==>
  • Australia ==>
  • India ==>
  • Germany ==>


– Kevin

PS – Special $0.99 only for a few days – Click this link now to check out the 104 positive book reviews, and grab a copy!